Senior Copywriter &
Creative Project Manager.

Hi, I'm Louise.

An insatiable reader from a young age, I devoured anything that delivered new words into my brain, from doorstopper novels to the backs of cereal boxes. Writing has always been the natural flow-on from this obsession; it’s been a playground in which to find my own voice and to help my clients find theirs.Over the last nine years as a copywriter, I’ve been exploring big ideas, getting to the heart of stories, and finding just the right words to share those stories with the world. I see great copy as a puzzle to be solved, and I love finding my way to that solution.Storytelling isn’t just a joy, it’s central to the collective human experience.

Some of the places you can find my words 👇

Brand logos for WellRead, Wrangler, Penrith City Council, Sutherland Shire Council, Trinity Grammar School, Impact North, Adobe, People Make the Difference, Esparq, and Futuretech

Copywriting is just the beginning.

Copy often sits at the beginning of the creative workflow, so I know how important it is to ask the right questions, nail the messaging, and then get out of the way so my fellow creatives can get their job done.But I'm a control freak at heart, so project management allows me to see projects through from start to finish, coordinating teams, taming spreadsheets, and making sure every stakeholder is in the loop.Common projects I work on:

  • Content for digital and print

  • SEO-aligned web copy

  • Copyediting and proofreading

  • Brand messaging and style guidelines

  • Creative project management

Want to know more about my work? Fill out the form below to request my current portfolio.

Every project is unique.

Let's talk to see if I can help with your latest project! If you'd like to receive my portfolio or my rate card, just fill out the form and I'll get back to you same business day.Or, you can contact me directly using any of the links below!